Andrea Fryrear gives her take on how to enhance the value of your role as a CMO quickly and how to effectively enhance the Marketing ROI amidst the pandemic
Well before the world was embroiled in a never-ending state of flux, CMOs were having their own battle with change. According to a study by Spencer Stuart, the average tenure of a Chief Marketing Officer fell from 43 months to 41 months in 2019.
This decline continues their dubious honor as the shortest tenured member of the C-suite. By comparison, CEOs had an average lifespan of 76 months in the same study.
So what’s the issue here? Are marketing executives flighty and inconsistent, unable to commit to a company for more than a few years? Are they just not good at their jobs and forced to move on as soon as their colleagues find them out?
Please read the originial post here: https://www.martechcube.com/enhance-marketing-roi-and-prove-your-role-as-a-cmo/