Email remains one of the most powerful marketing channels and it’s here to stay. According to stats, for every $1 spent, email delivers an average return of more than $32!
And apparently, marketers are well aware of this fact. The Email Marketing Census by Econsultancy found that nearly 75% of them ranked email as an excellent marketing channel, compared to 67% for paid search and 72% for SEO.
But there’s a catch. Usually, it takes more than just one type of email to hook and retain your target audience. If you want to create a successful marketing campaign for your e-store, you need to include a variety of emails. Because, when it comes to e-commerce email marketing, the focus is on building customer loyalty rather than directly selling your products.
Please read the originial post here: https://www.martechcube.com/email-marketing-strategies-that-e-commerce-owners-must-use/