Every little distraction can get a client to rethink his purchasing decision. So make sure that your checkout page has a clean, simple design, and that it is free of any texts, images, and CTAs that may distract or confuse the user.Take a look at the following screenshot. It’s an example of a “big distraction” that leads to a low conversion rate. The company invites the user to take part in a survey right at the moment when the user is about to complete his payment. If you want to keep your business afloat, never make such mistakes.
Please read the originial post here: https://trncpio.org/five-difficult-things-about-user-experience-tips-to-improve-the-payment-process-for-your-clients/