On evaluating thousands of Sponsored ad campaigns, we have discovered a strong relationship between account activity and PPC performance. Sellers who actively optimize their ad campaigns almost always see better results.
Using artificial intelligence to automate your campaign management is a good thing, but a bit of human intervention helps accelerate the growth process. That’s what we do at SellerApp.
Please read the originial post here: https://www.sellerapp.com/help/article/30-day-amazon-ppc-optimization-strategy/