If you are eager to build marketing momentum and grow your brand awareness, you should definitely start using Amazon sponsored ads effectively. Amazon advertising has experienced phenomenal growth in 2019. Its market share has risen, occupying 50% of the total share in the e-commerce industry. For brands, Amazon sponsored product ads and brand ads are the most powerful advertising tools to increase their discoverability and drive more sales.
Please read the originial post here: https://www.sellerapp.com/blog/amazon-sponsored-products-vs-sponsored-brands/