Artificial Intelligence (AI) in Marketing Market Growth, Size, Share, Industry Report and Forecast 2019-2025

By | June 25, 2020

Artificial intelligence (AI) has been extensively used in various application owing to the growing need for high computation power in almost every field. Moreover, complexity in handling the colossal amount of data generated each day, growing adoption of cloud-based services, and development in advanced algorithms have forced the companies to adopt AI technology. AI analyzes enterprise data by using techniques such as machine learning, deep learning, natural language processing, adaptive learning, and computer vision. In addition, it also offers detailed insights about the market which enables the enterprise in making informed decisions for better management of the enterprise. Companies have been using AI technology in marketing for their products. Sales forecasting, lead generation, customer acquisition, advertisement optimization, and many more marketing tools are offered by AI.
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Global Artificial intelligence (AI) in marketing market is expected to register impressive growth over the forecast period. Major factors propelling the growth of the market include growing adoption of customer-centric marketing strategies, increased use of social media for advertising and increase in demand for virtual assistants. Virtual assistants are increasingly used for sales purpose as they are developed to increase productivity and reduce time-consuming lead generation activity; thereby allowing sales executives to focus on other productive job roles. However, there are factors such as a limited number of AI experts which is expected to hinder the market growth over the forecast period. Besides, surging growth in adoption of cloud-based application and services across the globe, the evolution of marketing analytics is expected to promise ample opportunities for the market.
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Market Segmentation
By Deployment Type
• Cloud
• On-Premises
By Application
• Social Media Advertising
• Virtual Marketing Assistant
• Analytics Platform
• Others (Content Curation)
• Global AI in Marketing Market by End-User
• BFSI
• Retail & Consumer Goods
• Media & Advertising
• Others (Enterprise)
Regional Analysis
• North America
• United States
• Canada
• Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
• Asia-Pacific
• China
• India
• Japan
• Rest of Asia-Pacific
• Rest of the World
Company Profiles
• 8×8, Inc.
• Albert Technologies, Inc.
• Alphabet Inc.
• Amazon Web Services, Inc.
• Appier Inc.
• Facebook Inc.
• IBM Corp.
• Intel Corp.
• Lytics, Inc.
• Microsoft Corp.
• NVIDIA Corp.
• Oculus360 Inc.
• Oracle Corp.
• Persado, Inc.
• Salesforce.com, Inc.
• Samsung Electronics Co., Ltd.
• Twitter, Inc.
• Xilinx, Inc.

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