Buyers guide prerequisites to cdp vendor selection

By | April 27, 2020

Customer Data Platforms lately have been the main idea behind amplifying the Customer Experience (CX) and enriching the marketing world with the right preferences. Pertaining to certain CDP Vendors the defining aspect of an ideal CDP comes in the way of the decision-making process of a Buyer. Our Buyers Guide channels on simplifying this process with a 5 part segmented approach. We have leaned on defining the hierarchy of choice of any particular Buyer and channel those choices into different segments based on both priority and relevancy.

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Author: MarTech Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.