Customer data platforms really a challenge for businesses? Despite the increasing awareness about the need for unification of data, many companies still make use of siloed data channels. With a constant increase in the number of channels through which companies interact with customers, customer demand for a seamless experience across all channels also increases, which is exactly where companies are failing.
Companies that make use of database marketing solutions, sooner or later, realize the need for a more enhanced database but do not understand the role that CDPs play in bridging the integration gap. Traditional database solutions are as efficient as CDPs and do not have the ability to track customer behavior across multiple channels, which makes distinguishing individual customer attributes difficult. This attribute of traditional databases encouraged marketers to rather opt for segmented channels for their marketing campaigns.
Please read the originial post here: https://martechlive.com/customer-data-platforms-cdps-vs-data-management-platforms-dmps/