Does TikTok Influencer Effect the Brand’s Marketing Campaign?

By | June 25, 2021

The influencer marketing industry has new arrivals like TikTok marketing campaigns from the Chinese owners ByteDance. The statistics on November say that over 1.5 billion times the TikTok app has been downloaded, they can be downloaded both from the Apple store as well as Google play store.

TikTok is one of the faster-growing social media platforms, that are more famous among the young millennials and Gen Z people. This serves as the best marketing tool for influencers.

In this article, we’ll be discussing deeply the TikTok campaigns that effectively changed the brands and influencers in recent times. They are given below:
CHIPOTLE: Boorito Challenge:

Boorito provides Halloween party, which is providing food at a minimal price for its customers who ordered more weirdly. Chipotles’ promotional campaign is a major key factor, that has turned out to be the enhancing factors. This challenge is quite interesting that depicts the before and after Halloween costume alterations.

The winners are declared based on the number of likes received after checking #Boorito and #Contest tags. They would offer the winners free burrito for the whole year. Influencers like Brittany Broski, Jiffpom were sponsored to take part in the campaign.

The #Boorito tag collected a surprising count of 3.6 billion views during the campaign, that widely supported by collaborating with the influencers where they boosted up the viral videos for the brand. Broski’s promotion affected up to 160K likes in their advertisement.

Chipotle’s hashtag is not only the first experience but also they have been promoting for National Avacado Day using the #GuacDance motivating its viewers to publish their videos displaying their dance moves. Thus campaign reached 250,000 submissions and 430 million video views within six days.
MUCINEX Challenge:
Pharmaceutical brands are taken easily for social media influencer marketing, this is because of FDA and FTC guidelines, that influencers need to more cautious while marketing health products or brands.

These days traditional advertising is difficult for medicinal products. The social media influencers mostly work on abusive needs. Hence, they need to refine the process of using influencer marketing fo medical brands.

Mucinex’s campaign was one of the first TikTok, that worked with the same feature using the creators to boost up the product with no need for a prescription or license.

The campaign elaborated challenges to its users with a transformation, a general theme that matches the TikTok platform-style well, working with changes.

To take part in the challenge, the user needs to publish a video of them being sick with the tag #TooSickToBeSick to enhance their cough medicine. The challenge was a complete success getting about 889 million views.

Mucinex collaborated with influencers for the campaign, Nick Tangorra, OurFire, Jaydencrores and dreaknowsbest scored up to 501K likes. Combined they piled up around 1.8 million likes and over 20K shares.

TOO FACED Challenge:
Beauty brands are famous as TikTok because they are working on YouTube and Instagram simultaneously. Predictably TooFaced cosmetic brand collaborated with the TikTok influencer Kristen Hancher for the upcoming campaign.

Using this #toofaced partner, influencers publish the videos of themselves doing a makeover transformation before and after. These videos comprise of the complete makeup-free before starting the styling to make her transformation with her showing the products that she used with a song played on the background.

The fastest way to become more successful in buy real TikTok fans to broaden the new set of followers for your videos where you can present your videos.

Please read the originial post here: https://bouxtie.com/

Author: Anamackenzie Mathew

Anamackenzie is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. She writes a lot about social media articles, blogs, and writing posts.