The sports drink market is anticipated to grow at a significant CAGR during the forecast period. Sports drink usually constitutes electrolytes sodium and potassium that aids in rehydrating during or after exercise. Sports drinks also aid with the salt replacement of the athlete’s body that has been lost with sweat during the heavy physical workouts. Sports drinks are often preferred after the workout sessions as these replenish the body’s nutrients. Sports drinks are available in various enhances flavors which are anticipated to drive the adoption of sports drinks.
Additionally, the changing health habits among the population is increasing the adoption of sports drinks across the emerging as well as developed economies, which in turn, will drive the growth of the sports drink market. In addition to this, the increasing endorsements by the popular athletes and celebrities coupled with the promotional campaigns and events is also anticipated to surge the consumption of sports drink. Thereby, this will contribute significantly to the sports drink market growth. However, the recent increase indoubts among the population regarding the authenticity of the sports drinksis significantly challenging the sports drink market growth during the forecast period.
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