MAKE ADS LOOK NATURAL – Users are more likely to look at, click and engage with an ad if it looks like a natural element of the website’s content. The Federal Trade Commission has laws regulating online advertising, but you can still create natural-looking ads to achieve better results with your advertising strategy. Designing a banner ad in the same color as the target website’s background, for example, allows it to blend in. Because they feature the same color, users may assume the banner ad is a part of the website, thereby increasing click-through rates.
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