How APIs Can Support Your Content Strategy

By | September 14, 2020

Content is something that has to be at the heart of any marketing campaign. Your marketing efforts will only be as successful as the efficiency of your content. According to CMI, 91% of B2B marketers utilize content marketing for enriching their sales cycle.

Now, how would you feel about sourcing and proliferating this content in an improved and easy manner? Selecting the relevant APIs for Content Strategy will let you achieve that while making the journey a cake walk for you! APIs will not only support but enhance your overall content marketing functionalities. Achieving and surpassing your content marketing goal wouldn’t be so difficult after all

This post will cover some benefits and uses of APIs that content strategists should know about. Don’t worry, we’ll keep this discussion at a high level and won’t delve into the technical details. Instead, our goal is to introduce how APIs can provide information to customers in a range of circumstances.

APIs are an “interface” between different systems or applications. As a practical matter, they transfer information between different places. For the most part, we will look at content APIs, which move content around. There are also business APIs, which can move data around.

Please read the originial post here:

Author: MarTech Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.