This is the portion of your plan that costs you money – make sure you have a tried and true plan to spend it or else it’s as good as throwing money down the drain. A sale is the act of selling a product or service in return for money or other compensation. Signaling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement. Sales should be the easiest piece of the puzzle, right.
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