Jack in the Box Selects CDP leader mParticle for digital change

By | October 14, 2021

mParticle, the largest independent Customer Data Platform, today announced that Jack in the Box has selected mParticle as part of the organization’s digital transformation strategy. A leader in the Quick Service Restaurant industry, Jack in the Box will deploy mParticle’s CDP as its customer data infrastructure and the foundation of its marketing stack, helping deliver real-time, personalized experiences to millions of customers and make Jack more CRAVED (cultural, relevant, authentic, visible, easy and distinctive).

Please read the originial post here: https://www.martechcube.com/jack-in-the-box-selects-cdp-leader-mparticle-for-digital-change/

Author: MarTech Cube

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