Tag Archives: customer data platform

Reltio Appoints CDP company, Segment’s Sandy Smith to BOD

By | October 18, 2021

Reltio, an award-winning provider of the first cloud-native, software-as-a-service (SaaS) data platform used by companies worldwide, today announced that Sandy Smith, former CFO of customer data platform company, Segment, has joined its board of directors as Audit Committee Chairperson. Smith brings to Reltio her deep finance and technology experience, and a proven track record of helping companies through… Read More »

Martech Visionary Suresh Vittal Joins CDP leader BlueConic BOD

By | October 15, 2021

The world’s leading pure-play customer data platform (CDP) BlueConic today announced that Alteryx chief product officer and long-time Adobe executive, Suresh Vittal, has joined its board. In addition, former Tableau vice president of sales, Jeff Mehalek, has joined its management team to lead BlueConic’s sales operation as SVP of Sales. Please read the originial post here: https://www.martechcube.com/martech-visionary-suresh-vittal-joins-cdp-leader-blueconic-bod/

Jack in the Box Selects CDP leader mParticle for digital change

By | October 14, 2021

mParticle, the largest independent Customer Data Platform, today announced that Jack in the Box has selected mParticle as part of the organization’s digital transformation strategy. A leader in the Quick Service Restaurant industry, Jack in the Box will deploy mParticle’s CDP as its customer data infrastructure and the foundation of its marketing stack, helping deliver real-time, personalized experiences… Read More »

Treasure Data Announces Launch of ‘CDP for Service’

By | October 13, 2021

Treasure Data™, the leading enterprise customer data platform (CDP), today announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifies privacy-protected data across all customer touchpoints, empowering customer… Read More »

MessageGears Research Reveals Marketers Are Confused About CDPs

By | August 23, 2021

(MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was managed by independent research firm PureSpectrum, is that marketers believe there is confusion in the marketplace about CDPs – and most feel that vendors are to blame for the confusion. Please read the… Read More »

CDP Institute Selects AZK Media for Emerging Markets Partnership

By | July 21, 2021

Global B2B Media and Marketing Firm AZK Media has announced a partnership with renowned Customer Data Platform leader The CDP Institute to inform the Institute’s new ‘Emerging Markets’ content channel. AZK Media has been selected as the CDP Institute’s ANZ correspondent, to inform over 2,000 CDP Institute Members every week of the latest insights and news across customer… Read More »