Most Digital Marketing techniques such as SEO, SEM, SMM amongst others are usually targeted towards getting as much traction to the website as possible. However, it is equally important to keep track of the trends on the website. This would mean doing a detailed analysis of how many people clicked on the link, how many of those that clicked actually browsed the website, how many of those that browsed the website actually converted into free or paid users. That’s where website analytics comes into the picture.
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