The internet has been catering to whims of the modern needs of humanity — spoon-feeding convenience at its best and turning us into fast-paced creatures. This all has conditioned us to perceive life from a lense that sees, or in fact, wants to see things running around furiously. We are all in the pursuit of accomplishing a life that performs jobs at lightning speed. And I’m not even exaggerating, its nothing short of that.
We live in a society where the degree of your success amounts to how agile you are. And we are bustling more than over, growing impatient, and juggling with every responsibility life throws at us as we multi-task.
Take a moment to pull back your proverbial ostrich head out of the sand and look around, its data everywhere. Data is driving the advertising industry crazy. The sheer amount of data that we create every second has the power to make or break any business. And businesses know this.
Please read the originial post here: https://martechlive.com/demand-side-platforms/