Customers have the inherent control over how your brand would look like to others. They are aware that they can share comments and reviews across different social media platforms. With each status update or a single tweet, a customer can reach thousands of people worldwide. And it takes only one negative review from an unhappy customer to destroy your reputation and brand image.
Please read the originial post here: https://globalsky.com/what-makes-good-customer-service-for-ecommerce/