Word of mouth has developed into an efficient marketing strategy with the passage of time. Initially, word of mouth was just people speaking to others about a product or service that they availed and appreciated. This resulted in people buying the recommended products/ services as the suggestions came from known and trusted sources. WOM developed into a marketing strategy when marketers noticed the efficiency of this marketing method over others. Word of Mouth Marketing (WOMM) basically is the utilization of satisfied customers to promote a company’s products/ services.
WOMM works toward a simple goal, either by taking an action or inventing a product or delivering a service so good that customers are motivated and can’t help but talk about it to their relatives, friends, neighbors, acquaintances, and other people they interact with online. Once this is achieved, a company’s customers take care of a key marketing area for it. However, there is a flip side to this marketing strategy, wherein if the action or the products/ services aren’t satisfactory, customers may go on to spread negative reviews to others, which drastically affect business.
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